VOG’s strategy for fruit and vegetables: Putting the focus back on consumers

In order to appeal to new consumers, including young people, and to retain their loyalty, it is necessary to create a rich, colourful assortment featuring apples with a distinct personality. VOG’s work on its brands fully exemplifies this approach.

October 10 , 2024

The importance of due diligence in business dealings: Insights from the DRC

Many disputes could easily have been avoided by checking with the DRC and practicing due diligence before the sale. Everybody “takes a chance” occasionally, but is it worth taking the risk?

September 24 , 2024

Minister of Malaysia Agriculture and Food Security visits Joy Wing Mau Group, witnessing Malaysia Fresh Durian Launch in China

The launch ceremony of Joyvio Malaysia Fresh Durian in China was held during the visit, which marked the official entry of Malaysian fresh durian into the Chinese market.

September 19 , 2024

Joy Wing Mau attends Asia Fruit Logistica and is awarded Importer of the Year

With a novel and unique aerospace-themed booth, Joy Wing Mau meticulously displayed fruits under its own brands and global partner brands at AFL.

September 18 , 2024

 5 Steps Sun World Took to Achieve Branding Success

In a market flooded with choices, standing out is key. Here are five ways Sun World set the AUTUMNCRISP® brand apart and paved the way for the grape phenomenon’s global success.

September 10 , 2024

Summer Citrus: Up Close & Personal with Boet Mouton

Summer Citrus is excited about all the effort that we're making this season with our collaborators in South Africa. That's why we want to share a glimpse from one of our leading growers and citrus distributors, Boet Mouton from Mouton Citrus.    

August 30 , 2024

Hamid El Maloui (VitaBlue): “Planasa’s raspberry varieties Adelita and Pink Hudson® allow to extend the season by almost two months”

VitaBlue, one of the main raspberry growers in Morocco, has reached an average yield of 15 tonnes per hectare in hydroponic with Adelita, and now is planting Pink Hudson.

August 19 , 2024

China International Fruit Expo 2024: Linking the world fruit industry to China market

CHINA FRUIT is an important exchange platform established by the fruit industry and it will take place at the Shanghai New International Expo Centre from August 28-30, 2024.

August 12 , 2024

Sunridge Nurseries expand their table grape program with a new partnership

Sunridge Nurseries is excited to announce our most recent partnership with the Karniel and Giumarra families to offer the globally renowned ARRA™ Varieties!

July 29 , 2024

Joy Wing Mau Group welcomes Zespri's global distributors delegation, setting an example for cooperation

As Zespri's long-term strategic partner and the largest single customer of Zespri kiwifruits globally, Joy Wing Mau Group welcomed the largest delegation of Zespri global distributors for the first time.

July 05 , 2024