California Avocado Commission’s new marketing approach

A key part of the plan is to consolidate consumer advertising and public relations activities from two agencies to one and to bring some PR and communications activities in-house. 

October 26 , 2023

Lower Sonora plantings boosting melon markets

Honeydew and watermelons will be coming from Hermosillo until Dec. 20.

October 26 , 2023

Mexican mango region declared fruit fly free

The declaration is valid for 24 months, during which time growers must continue to monitor and control the pest in order to prevent the fly population from increasing. 

October 26 , 2023

Agronometrics in Charts: Mexico’s ‘Flor Loca’ crop fuels an abundant supply of avocados to the U.S.

Mexico stands as the primary supplier of avocados, following the conclusion of both California and Peru's harvest seasons. Additionally, Chile and Colombia are contributing to the supply with modest volumes. As for demand, historically it’s the slowest during fall for avocados.

October 26 , 2023

Zespri CEO: A promising future for the global kiwifruit industry

An overview of the current season and future plans for the world’s largest kiwifruit grower with Dan Mathieson, CEO of Zespri, and Steven Martina, president of the Europe & North America divisions.

October 26 , 2023

Duda launches celery dippers

President Mark Bassetti tells FreshFruitPortal.com that the new products won’t be released to the market until February 2024.

October 25 , 2023

Florida ag commissioner fighting to protect rural land from development

The program focuses on buying conservation easements, which generally allow landowners to continue using their property while preventing development.

October 25 , 2023

Chilean table grape exports project 5% uptick for 2023-24

For the upcoming 2023-24 term, the U.S. is projected to take 56% of overall shipments, with Asia and Europe following with a 19% and 16% share, respectively.

October 25 , 2023

California walnuts amid great season

“There’s a lot of new storage technology that's coming out that helps preserve that that freshness that we want on a year-round basis,” shares California Walnut Commission CEO Robert Verloop.

October 25 , 2023

Bloom Fresh wins legal battle in South Korea over table grape licensing

The firm successfully demonstrated that the patented variety named IFG Six and the trademark Sweet Sapphire were in wide use despite the company’s ownership of the intellectual property. 

October 25 , 2023