Opinion

The Hass Horn: Mexico's internal issues a greater threat to avocados than Trump

There are numerous legal tactics to limit the impacts of any tariffs on importers, says avocado industry veteran Avi Crane.
November 15 , 2016

The Hass Horn: Impacts of the Mexican avocado strike

Avi Crane expects the USDA to 'fast-track' Colombia and South Africa's market access applications in the wake of the Mexican avocado strike.
October 20 , 2016

Opinion: California produces stellar citrus crop against the odds

Joel Nelsen says the HLB fight has pushed industry costs up even further than before, but has high hopes for what looks set to be a tasty season.
September 26 , 2016

The Hass Horn: Numerous factors lead to undersupplied U.S. avocado market

Avi Crane has forecast U.S. avocado consumption within five years to be in the region of 4 billion pounds.
September 12 , 2016

The Packaging Pitch: "Keeping it real" with integrity marketing

Marketing guru Lisa Cork walks us through the Whole Foods aisle and describes a food revolution that is underway.
September 05 , 2016

Opinion: Make the most of your trade shows

Marketing expert Bev Oster discusses the dos and don'ts and musts for finding the best opportunities at trade shows.
August 31 , 2016

Opinion: Why was the public not informed of likely Hep A exposure?

Food poisoning attorney Bill Marler asks the important questions about the handling of a recent outbreak that may be linked to Egyptian strawberries.
August 30 , 2016

Q&A: How T&G Global plans to triple its North American apple sales

T&G Global North America's new pipfruit segment leader Joe Barsi discusses the changes at play in the market, and the potential of brands like Envy, Pacific Rose and Jazz.
August 18 , 2016

The Hass Horn: Looking back on 'Occupy APEAM'

The avocado market in North America is as strong today as it was weak in May and early June, says Avi Crane.
August 02 , 2016

The Hass Horn: Impacts of the heatwave in southern California

Avi Crane says there will likely be an acceleration of the California avocado harvest and an 'extensive' fruit drop on next year's crop.
June 21 , 2016