Opinion

The Packaging Pitch: bringing a new pack to life

Lisa Cork highlights the importance of not letting the variety become the dominant fruit marketing message.
October 02 , 2013

The Hass Horn: the impacts of Mexican weather on U.S. avocado supply

Avocado expert Avi Crane discusses a "rain market" that surpasses anything experienced by the industry in the past.
September 26 , 2013

Fruit Fanatic: Malay Peninsula destinations for tropical fruit lovers

Botanist Rolf Blancke writes his last installment from a rich and colorful series on the world's exotic fruit.
September 24 , 2013

Opinion: muscadine, the great American super fruit

Whether you call them berries or grapes, muscadines pack a tasty, antixodiant-rich punch for Karen Caplan.
September 02 , 2013

Opinion: fruit as a source of functional food

Valerie Weinborn from UC Davis discusses antioxidants and the trade benefits fruits can have as functional food.
August 30 , 2013

Opinion: the importance of protecting export payments

Lawyer Inés de Ros Casacuberta discusses the tools fruit exporters can use to protect their interests from risk.
August 22 , 2013

Human capital must lead South African ag, says Karaan

University of Stellenbosch's Mohammed Karaan says South African agriculture needs to be advanced and humane.
August 19 , 2013

Opinion: DKNY fragrance brings whole new meaning to delicious apples

DKNY's Delicious Apples campaign shows 'outsiders' view fruit in a positive light.
August 13 , 2013

Opinion: currency and politics bring positive outlook for Aussie produce

The Australian dollar has fallen at almost twice the rate of currencies from competitors, prompting optimism from produce exporters.
August 07 , 2013

Opinion: simple policies offer best solutions for agriculture

VISER president Eric Viramontes explains that the best solutions for trade are typically the simplest.
July 29 , 2013