California Avocado Commission’s new marketing approach

A key part of the plan is to consolidate consumer advertising and public relations activities from two agencies to one and to bring some PR and communications activities in-house. 

October 26 , 2023

Agronometrics in Charts: Mexico’s ‘Flor Loca’ crop fuels an abundant supply of avocados to the U.S.

Mexico stands as the primary supplier of avocados, following the conclusion of both California and Peru's harvest seasons. Additionally, Chile and Colombia are contributing to the supply with modest volumes. As for demand, historically it’s the slowest during fall for avocados.

October 26 , 2023

TOMRA Food reveals new, AI-powered fruit sorting and grading at IFPA Global Produce Show

All-new TOMRA Neon blueberry pre-grader and new-generation Spectrim X series optical grading platform with LUCAi™ technology shown publicly for the first time

October 23 , 2023

Avocados From Mexico celebrate 10 year anniversary

AFM released its top 10 impacts since becoming a brand, along with an infographic that shares exactly what they have been cooking up for a decade and the results of some delicious innovations.

October 23 , 2023

Mr. Avocado introduces two new ripening centers in China

Mr. Avocado, brand of ripened, ready-to-eat avocados, has completed the construction of its new ripening and distribution centers in Southwest China (Chengdu) and North China (Beijing).

October 18 , 2023

Q&A: Frutura CEO David Krause on huge dual acquisition

"We knew we wanted to be in the berry space in a meaningful way, and when the opportunity presented itself to be able to put both of these companies together, that for us was like a perfect scenario and almost like a unicorn event," says Krause.

October 17 , 2023

Political unrest stalling Guatemalan fruit exports

The U.S. and the EU are the main destinations for Guatemalan exports, accounting for 75% and 25% of shipments, respectively. 

October 16 , 2023

Colombia exporting 120,000 tons of Hass avocado in 2023

Colombia has exported 125,000 tons of Hass avocados so far in 2023 and is expected to ship another 20,000 by the end of the year, nearly 30% more than in 2022. 

October 12 , 2023

Jeff Oberman steps down at California Avocado Commission 

The California Avocado Commission (CAC) announced Oct. 4 that Jeff Oberman, who served as president and CEO of the organization since October 2022, has left the organization to pursue other interests.

October 05 , 2023

Westfalia appoints Wim Destoop as President Europe

Westfalia Fruit, a leading multinational supplier of avocados and a range of fresh fruit, has announced the appointment of Wim Destoop as President Europe effective Oct. 2.

October 04 , 2023